All The Words On The Screen

Social Media

They have the means and opportunity to do better. Visit our 'All The Words On The Screen' channel for our YouTube series on platform captioning.

Normalize Availability

most of

Social Media

does not use, support, or allow captioning. In fact, it's actively difficult if not impossible to create captions natively in any one of these platforms. The fact is that platforms SHOULD be putting equality above ease of use.

Social Media should

allow the addition of captions. And those that already have the ability should make the process easier or automated.

Did you know that on Facebook itself, 85% of videos are watched without sound? Overall, 41% of videos are incomprehensible without sound, and 80% of viewers react negatively to videos auto-playing with sound. Imagine how adding captioning could take advantage of these popular preferences and even enhance Facebook users' overall experience on the platform.

Your potential audience

where's the overlap?