Increasing viewership & inclusivity

Why?

If you're not currently captioning your content- we'd like to change your mind.

The use of online video is increasing rapidly. Today, there's more video uploaded to the web in one month than television has created in the past thirty years. In addition to the copious amounts of video flooding the web, people just can't seem to get enough of it.

A Nielsen poll revealed that U.S. adults spend over 11 hours per day connected to media, and that 6 of those hours are spent watching video. In 2017, online video accounted for 74% of all internet traffic, and by 2018, that number is estimated to rise to 80%. To give a glimpse into social media video, over 500 million people watch video on Facebook daily. It's pretty clear that video isn't going away, and that it will only continue to grow.

Because of the popularity of video, more organizations and companies are turning to it for their marketing efforts. It's true that video can boost SEO and brand recognition, and captions enhance its ability to do so. On Facebook, 85% of videos are watched without sound. Overall, 41% of videos are incomprehensible without sound or captions, and 80% of viewers react negatively to videos auto-playing with sound.

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to see if you qualify for free captioning services